[FRANCINE PIERSON]: ASHA’s Value of the CCCs campaign will be front and center at the ASHA 2015 Convention, with a unique opportunity for members to star in their own campaign ad. Today, we have 2 members with us, school-based SLP Carrie Schiel and healthcare-center based SLP Amy Georgeadis, who were among a dozen members featured in ads that were part of the campaign’s launch.
Amy and Carrie, can you share with us what the experience was like to shoot an ad for the campaign—and tell us what the reaction has been from colleagues, family and friends? Amy, maybe you can start.
[AMY GEORGEADIS]: I thought it was really fun. Well, first of all, it was an honor to be a part of it because I’m proud of being a speech-language pathologist. And I’m proud of being an ASHA member who holds their CCCs. So it was fun to do. Our photo shoot was lots of fun with hair and make-up and all of that and that was really neat. But the thing that, to me, was—the neatest thing was the huge words as they appear on the campaign. You see multiple ones—magician. Mine, I think, said motivator. I just think they’re really neat words that stand out. And then the little vignette that’s underneath that just says something about what we do as professionals that may not think of immediately as a speech language pathologist’s job, but just kind of highlights the many hats that SLPs and audiologists wear throughout any given day.
And as far as reaction from friends or family, I’ve heard from people far and wide. I’ve been practicing for 18 years. So I’ve heard from old grad students when they saw the ad in the ASHA Leader and former colleagues at a hospital I used to work at. So it’s really fun to just kind of reconnect and network with the some other professionals through this.
[CARRIE SCHIEL]: I was really taken aback by how widespread the ad campaign was and how quick the response was from pretty much everyone that I have ever worked with or trained with. I think ads were sometimes full page and they were in publications that applied not only to speech language pathologists but also to educators and to medical professionals.
So it was a surreal experience. And it was just something so—that I’m so proud to be a part of.
[PIERSON]: Well, thanks to you both so much for sharing. If you’re attending Convention and would like to get involved, stop by the Public Relations Lounge on Street Level, Lobby F of the Denver Convention Center to get your photo taken and pick an ad headline. Following Convention, we’ll deliver you a professionally formatted ad that you can share with your online network—to both help promote yourself and spread the word about ASHA certification.