Want to promote your certification and professional services? Raise your profile in the community? See the professions featured more in the news? Become the next ASHA Member Media Champion?
Learn how to do all this and more at the 2018 ASHA Convention.
ASHA’s Public Relations Department is sponsoring a variety of opportunities in Boston for certified members—focused on helping you promote yourself in the community, online and in the media.
Read on to learn all these offerings November 15-17:
Take part in the “Value of the CCCs” campaign photo shoot
By now, you’ve probably seen ads for the “Value of the CCCs” campaign featuring ASHA-certified members. Part of the award-winning public relations campaign that is now in its fourth year, the ads showcase the unique skills, capabilities and value that ASHA-certified members bring to their patients/clients, colleagues and workplaces.
Again this year, convention attendees will find the “Value of the CCCs” campaign represented in the Public Relations Lounge (Level 1, North Lobby at the entrance to the Exhibit Hall). Enjoy a special opportunity to star in your very own campaign ads. If you’re certified, get your photo taken by a professional photographer and select a headline best representing you and your work. Peruse the photo gallery from previous years to get an idea of what these ads look like.
Following convention, you will receive a high-resolution, finalized ad for personal and professional use. Use your ad to showcase your certification on LinkedIn and other social media sites, on websites and blogs, in your offices, and in various other ways. This free activity is always extremely popular—so stop by early.
Won’t be there in person? You can still take advantage of numerous opportunities to make the campaign work for you. Check out the Social Media Toolkit and other resources available for members through the campaign.
Honor ASHA’s Media Champions—and hear from the first-ever ASHA “Stars of Communication”
You’re invited to attend a special reception in the Public Relations Lounge on Thursday, Nov. 15, from 5:30 to 6:30 p.m. The free event recognizes this year’s Member Media Champions—those who contributed to positive public awareness of the professions through their work with the media—and features an interview with the new Stars of Communication.
Read a little more about 2018’s honorees:
Amy L. Delaney, PhD, CCC-SLP: Amy served consistently as an information source on pediatric swallowing issues for various media outlets. Recently, she was interviewed by the parenting website Fatherly for an article about appropriate sippy cup use and by The New York Times for a story on baby food pouches.
Tina Penman, AuD, CCC-A: Tina regularly contributes timely hearing advice to broadcast and print media outlets. She appeared in a broadcast by KXL News, Portland, Oregon, about hearing safety during Independence Day celebrations with fireworks. She also wrote an op-ed about the potential dangers of loud noise in health clubs, which she promoted widely online. She has also been interviewed by AARP the Magazine, which has one of the largest circulations among publications of its kind.
Adrienne Hancock, MS, CCC-SLP: Adrienne has long served as an information source on voice and gender topics for media, especially with regard to voice modification for transgender clients. Most recently, she spoke to The Washington Post about how voice training contributes to a sense of safety for clients. An in-depth feature in The New York Times also quoted her extensively.
A bonus opportunity during this year’s evening reception is a chance to hear from the ASHA Stars of Communication: NASA Astronaut Andrew “Drew” Feustel and his spouse, Indira Bhatnagar Feustel, MS, CCC-SLP. A veteran astronaut, Drew recently completed a months-long mission aboard the International Space Station. Indira has dedicated her career to the importance of communication. Over the past year, the couple worked together, Drew from space and Indira on the ground, to highlight the critical role of communication in the context of space flight. Drew carried a miniature replica of “The Annie” award on his mission—and even recognized Better Hearing & Speech Month (and CSD professionals!) while in orbit.
Enjoy a relaxed, intimate conversation with the Feustels at the reception as ASHA Past President Gail Richard interviews the pair.
Won’t be in Boston? Check out the Facebook Live Event with Gail, Drew and Indira on Friday morning, Nov. 16. Keep an eye out on ASHA’s Facebook page for more details.
Learn the “Dos and Don’ts” of media outreach at the Empowerment Zone
Do you aspire to become a Media Champ? Meet ASHA PR staff in the Empowerment Zone (Exhibit Hall) for guidance on how to raise your profile online and in the community through local media engagement. Learn more about what the media wants; where, how and when to begin media outreach; and how to use national news developments to make local news. Get tips for making media interviews successful, and learn how to be a media-savvy pro.
Won’t be at Convention? Check out the new online Member Guide: Working With The Media. Included is information on how to pitch a story to your local broadcast station or newspaper, write an op-ed, ace a media interview, leverage social media and more.
Questions or comments? Email firstname.lastname@example.org.
Francine Pierson is an ASHA public relations manager. email@example.com.