ASHA has unveiled a new campaign and a state-of-the art resource to spotlight ASHA-certified audiologists and speech-language pathologists and to bolster consumers’ access to qualified communication sciences and disorders professionals.
The CCCs campaign—starring you!
Highlighting the education and training behind the ASHA Certificate of Clinical Competence (CCC), the campaign features ads with ASHA-certified members from various work settings and locations. The campaign includes direct mail and social media outreach, as well as an ongoing exhibit program. The campaign aims to reach those who refer, hire, supervise and evaluate ASHA-certified members.
Members from around the country posed for ads being placed in leading medical and educational outlets nationwide. In addition, ASHA put together exhibits for key trade shows like this fall’s American Academy of Pediatrics Convention in Washington, D.C.
The campaign is envisioned to be a multi-year effort with a variety of components, including opportunities for direct ASHA member engagement. One such opportunity happens in November at the ASHA Convention. If you stop by the Public Relations lounge (level 1-street level, lobby F, Denver Convention Center), you get a chance to star in your own campaign ad! Then, share your ad digitally to spread the word that you meet the high standards of the CCC credential.
ASHA ProFind leads consumers to you
To support the launch of this CCCs campaign, the association has also launched ASHA ProFind. A publicly available online directory of ASHA-certified members, the new ASHA ProFind is a big step up from past directories. Once members opt into the service, they can enhance their listings by choosing from an expanded range of options. Updating information is easier and more efficient than ever.
In addition to simplifying access to members, ASHA ProFind improves the consumer’s experience with a simplified navigation for finding members in their area. The importance of making things easy can’t be overstated. Consumers increasingly rely on digital resources to identify providers. According to one estimate, in five years more than 90 percent of those seeking help for a health issue will search online.
ASHA ProFind also offers particular benefits for members in private practice who might not have much time to spend on marketing efforts. With a little investment of time and at no cost, your information is a simple click away from the fingertips of someone in search of help.
I invite ASHA certified members in all areas of practice to check out this new free service and see what an ASHA ProFind listing can do for you. The profound changes sweeping over health care make it incumbent on providers in every field to raise their profiles, or risk becoming overlooked and marginalized.
ASHA strives to make the CCCs campaign and ASHA ProFind as effective and useful as possible. Please feel free to send your feedback and suggestions for improving them to firstname.lastname@example.org.
I look forward to seeing you in a campaign ad, or hearing about how someone in need used ASHA ProFind to locate you to receive the quality care they needed.
Judith L. Page, PhD, CCC-SLP, is ASHA’s 2015 president. She served as program director for Communication Sciences and Disorders at the University of Kentucky for 17 years and as chair of the Department of Rehabilitation Sciences for 10 years. email@example.com