Home Advocacy 2 New Programs Educate About, Boost Access to ASHA-Certified Members

2 New Programs Educate About, Boost Access to ASHA-Certified Members

by Judith Page

Highlight_CCC-Campaign              ProFind

ASHA has unveiled a new campaign and a state-of-the art resource to spotlight ASHA-certified audiologists and speech-language pathologists and to bolster consumers’ access to qualified communication sciences and disorders professionals.

The CCCs campaign—starring you!

Highlighting the education and training behind the ASHA Certificate of Clinical Competence (CCC), the campaign features ads with ASHA-certified members from various work settings and locations. The campaign includes direct mail and social media outreach, as well as an ongoing exhibit program. The campaign aims to reach those who refer, hire, supervise and evaluate ASHA-certified members.

Members from around the country posed for ads being placed in leading medical and educational outlets nationwide. In addition, ASHA put together exhibits for key trade shows like this fall’s American Academy of Pediatrics Convention in Washington, D.C.

The campaign is envisioned to be a multi-year effort with a variety of components, including opportunities for direct ASHA member engagement. One such opportunity happens in November at the ASHA Convention. If you stop by the Public Relations lounge (level 1-street level, lobby F, Denver Convention Center), you get a chance to star in your own campaign ad! Then, share your ad digitally to spread the word that you meet the high standards of the CCC credential.

ASHA ProFind leads consumers to you

To support the launch of this CCCs campaign, the association has also launched ASHA ProFind. A publicly available online directory of ASHA-certified members, the new ASHA ProFind is a big step up from past directories. Once members opt into the service, they can enhance their listings by choosing from an expanded range of options. Updating information is easier and more efficient than ever.

In addition to simplifying access to members, ASHA ProFind improves the consumer’s experience with a simplified navigation for finding members in their area. The importance of making things easy can’t be overstated. Consumers increasingly rely on digital resources to identify providers. According to one estimate, in five years more than 90 percent of those seeking help for a health issue will search online.

ASHA ProFind also offers particular benefits for members in private practice who might not have much time to spend on marketing efforts. With a little investment of time and at no cost, your information is a simple click away from the fingertips of someone in search of help.

I invite ASHA certified members in all areas of practice to check out this new free service and see what an ASHA ProFind listing can do for you. The profound changes sweeping over health care make it incumbent on providers in every field to raise their profiles, or risk becoming overlooked and marginalized.

ASHA strives to make the CCCs campaign and ASHA ProFind as effective and useful as possible. Please feel free to send your feedback and suggestions for improving them to pr@asha.org.

I look forward to seeing you in a campaign ad, or hearing about how someone in need used ASHA ProFind to locate you to receive the quality care they needed.


Judith L. Page, PhD, CCC-SLP, is ASHA’s 2015 president. She served as program director for Communication Sciences and Disorders at the University of Kentucky for 17 years and as chair of the Department of Rehabilitation Sciences for 10 years. judith.page@uky.edu

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C Olson September 25, 2015 - 8:11 pm

I was excited about completing my CCCs, but have since become completely disenchanted with both ASHA and the CCCs. I graduated with my BA-SLP many years before the requirement for a master’s degree and before stand alone physics and statistics classes were required for the CCCs. I completed my MS-SLP recently but was notified near the end of my graduate program of the new requirements. I squeezed in one of the classes before graduating but was told by ASHA that, because the course was required for a major, that it wouldn’t count for the CCCs.Never mind that the class that I took covered all of the basics found in a 101 class, and then went above and beyond that of an intro class. I have an outstanding GPA, many years experience as a full therapist in the school system, passed my Praxis first time out without having to study. but I am not good enough for a medical facility because I haven’t taken an undergrad stats and physics class. REALLY??????!!!!! Lets see….how many other older SLPs who obtained their CCCs prior to the new requirements took those two courses???? They are better than those who dont have CCCs? I beg to differ! I pray that the original intent for the requirement for taking these 2 stand_one courses simply went astray. It makes no sense to restrict grad students to 100 level courses to meet this illogical requirement!!! Surely the intent was to say that the courses “can” rather than “must” be stand alone?

Melissa Passe, M.A., CCC-SLP September 28, 2015 - 4:23 pm

Dear Ms. Olson,

Thank you for providing your feedback. As the Chair of the Council for Clinical Certification in Audiology and Speech-Language Pathology (CFCC) I wanted to respond personally to your comment.

The CFCC defines the standards for clinical certification and applies those standards in the certification of Audiologists and Speech-Language Pathologists. The certification standards revision process is driven by regular practice analysis studies, which are led by input from certificate holders, educators, and stakeholders, and not by the CFCC members.

Prior to the launch of the 2014 Standards for Certification in Speech-Language Pathology, the proposed revisions were available to members for peer review, and then formally announced on ASHA’s website one year prior to going into effect. The 2014 SLP standards include the requirement of a stand-alone statistics course. Other prerequisite requirements such as physical, biological, and social/behavioral sciences became required knowledge areas in the 2005 Standards. The 2014 SLP standards include recommended course descriptions to fulfill the prerequisite science requirements. Program Directors, academic advisors, and students were strongly encouraged to enroll students in these courses prior to the Standards going into effect on September 1, 2014.

While Program Directors are great resources to the students and applicants, the CFCC’s relationship is with individual applicants. This is why the Standards and Frequently Asked Questions are available online and certification staff are available during ASHA business hours to answer any questions.


Melissa Passe, M.A., CCC-SLP
CFCC, Chair

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