As an audiologist, you’re in the business of helping people, but you still need enough business to keep your practice up and running. If you need to grow your practice and increase your patient list, these four tips might help.
When people need to hire a professional for their services, they turn to the Internet. You need to create an Internet presence that draws potential clients to your website. Start by generating professional profiles or pages on popular social media platforms such as Facebook, LinkedIn, Twitter or YouTube. Create a blog. Then update these formats on a regular basis. Don’t forget to use common SEO practices to make your website one of the first seen when someone starts looking for an audiology practice.
Develop a marketing strategy to get the word out about your practice. Don’t limit it to just the Internet. Consider using “old-fashioned” methods, such as advertising and direct mail. Find the best way to reach potential clients and increase business.
Although marketing makes up a huge part of any business growth plan, you need to keep the end goal in mind: increasing conversions. You need to get more people through the doors. Planning special events or promotions works as an effective way to get more people to call or stop by for appointments. Once you get them to reach out to you, you can start connecting and building customer loyalty. Try a promotion for current patients who refer new clients. This strategy encourages your clients to make personal recommendations about your practice.
You need to get your business to stand out in the mind of your potential patients. Use bold statements, logos and a consistent design for your practice to create a brand people recognize and remember when they need your services. Think about appealing colors to use for your logo, products, posters and more. Most important, find ways to stand out from your competitors. Do research to determine what your competition does in order to figure out ways to differentiate your practice.
People might visit your practice to check it out, so you need to create a comfortable atmosphere to make them want to come back. Training your staff in customer relations goes a long way to generate such an atmosphere. Create an employee training program and implement practice policies to teach employees what you expect from them each time someone walks in the door. Create a written job description for each employee, if you haven’t done so already, so you know that everyone’s on the same page about what you expect.
As you try various methods to help grow your practice, finding the best methods to locate and bring in clients takes trial and error. Start with these basic tips, but don’t be afraid to think outside of the box as you develop your practice and build your clientele.
Heather Jensen, AuD, CCC-A, is an audiologist and clinical assistant professor for Utah State University. She previously owned a private practice.