ASHA’s Listen To Your Buds Campaign Brings Safe Listening Message to The 2013 International Consumer Electronics Show

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Annette Gorey, ASHA’s Public Relations Specialist, works to get ASHA’s booth ready for the show.

More than 150,000 people may hear more about ASHA’s Listen to Your Buds campaign at this week’s 2013 International Consumer Electronics Show (CES) in Las Vegas. This marks ASHA’s fifth consecutive year as a CES exhibitor, and the ASHA Public Relations team couldn’t be more excited to spread the word about listening safely and preventing noise-induced hearing loss.

The Listen to Your Buds exhibit will be in the heart of the CES Digital Health Summit. And new this year, ASHA joins the show’s MommyTech Summit to connect with influencers, mommy bloggers, key children’s health and technology media and more. We’ll convey how Listen to Your Buds can help parents help young people use personal audio technology safely. As you probably well know, the parent blogosphere is more powerful than ever and growing fast. This is an increasingly important audience for our Listen to Your Buds campaign and outreach efforts.

The time has never been riper for a safe listening message. Spend a day with a toddler, elementary school student, tween or teen – or just walk around the mall, stand in line at Starbucks or stroll down the street – and you can’t help but see how kids are more connected to personal audio devices than ever before. Headphones have become a fashion item. The latest color iPod is in the hands of a six-year-old. Teens are at the gym listening to music. And this past holiday season, personal audio technology items were among the hottest gifts around. Now, in the wake of technology gift-giving and increased daily technology time, parents should monitor their child’s usage and volume levels and model safe listening behaviors – and the tips at www.listentoyourbuds.org can help.

We know even minimal hearing loss can affect children’s social interaction, communication skills, behavior, emotional development, and academic performance. Some parents are now realizing this, too. Eighty-four percent of parents are concerned that misuse of personal audio technology damages the hearing of children, according to the results of an online poll commissioned by ASHA last May. Parents also show overwhelming support for hearing screenings for tweens and teens—71% for 10- to 11-year-olds and 67% for 16- to 17-year-olds—according to a University of Michigan Mott Children’s Hospital National Poll on Children’s Health released just last month.

ASHA’s exhibit booth in the Living in Digital Times area has information about hearing loss prevention, warning signs of hearing damage, and how to find a local ASHA-certified audiologist using ASHA’s ProSearch. ASHA member and Las Vegas audiologist Dr. Daniel Fesler, CCC-A and Buds Coalition Musician Oran Etkin will be on hand to talk with attendees.

The Consumer Electronics Association (CEA), who puts on the CES each year, is among the Buds’ dozen dedicated sponsors; we joined forces in 2007. Recently, CEA President and CEO Gary Shapiro highlighted just how important the Buds message is. “As a longtime supporter of the Listen To Your Buds youth campaign, CEA represents companies that create audio technologies for listeners of all ages,” says Gary Shapiro, president and CEO of CEA. “We promote products, like noise-canceling and sound-isolating headphones, that help minimize outside sounds, and volume-controlled headphones that give control to parents of young children. New innovations are still to come that will help us practice and teach safe listening so that we can all listen for a lifetime.’”

Erin Mantz is a Public Relations Manager for ASHA.

Why do we Love Loudness?

Joul's scream

Photo by L.Bö

Why do we humans enjoy doing things that might be harmful?  Some people are crazy about dangerous activities like skydiving, extreme skiing and jumping off high cliffs wearing wingsuits.  In comparison, listening to loud music seems tame!  But the hearing loss and tinnitus that can result from too much loud music can be truly devastating, so we all need to turn it down or put in those earplugs, to protect the hearing that allows us to enjoy the music in the first place.

Interestingly, it seems that humans have always found ways to make loud sound and loud music. An early type of drum consisted of a pit dug in the ground, covered with heavy bark; dancing on the top of the pit produced a hollow, resonant sound.  Stone Age people also blew into hollowed-out animal horns to produce shrill, piercing tones.  And my favorite example is the bull-roarer–a thin piece of bone attached to a leather thong, which makes a roaring sound that is audible for miles when whirled in the air.  Such early noise-makers are thought to have been used mainly in warfare and for religious rites: to terrify and control, or to create a sense of wonder and mystery.

During the 19th century, people began to use principles of electromagnetism and novel ways to transform one type of energy to another.  These discoveries opened the door to new and louder musical sounds.  Since the advent of amplified music, there has been an increased demand for louder and louder instruments.  The sound pressure at concerts today often reaches levels that can damage fans’ hearing within minutes, but many enjoy it and come back for more.

I have collected survey data and anecdotal comments from people who enjoy loud music since 1995.  When asked to describe the feeling, common themes come up, such as a sense of power, strong connection to the music, and physical responses.  Here are a few examples

  • “Loud music allows me to completely ignore the outside world.”
  • “When you hear something that just grabs you, you want the volume cranked up so that you can feel it throughout your whole body, and let it pour into your soul.”
  • “Listening to loud music helps me to relieve stress.”

And it’s not just music!  Motorcycles, skimobiles, jet skiing, car racing, boom cars and shooting are other examples of dangerously loud activities with enthusiastic followings for whom the high sound pressure level is part of the pleasure.

As speech and hearing professionals, we are often in the position to counsel our clients, friends and family members to protect their hearing from loud activities they consider enjoyable.  How do you find the right words and the right tone of voice to reach someone who is hooked on listening to their favorite tunes through earphones while dodging rush hour traffic?  If you have an anecdote, suggestion, strategy, or even a simple phrase about promoting healthy listening in your community, please share it by posting a comment.

 

Ann Dix, CCC-A, grew up in a musical family and became interested in speech and hearing through her background playing and singing in rock and roll bands.   She has been a clinical faculty member of Boston University’s Speech Language and Hearing Sciences department since 1997.  Ann blogs at Now Hear This, a Boston University blog about sound and hearing. 

 

OSHA Policies on Noise Control and What You Can Do To Help

Sign - Hazardous Noise May Cause Hearing Loss

Photo by dabdiputs

Many of you know by now that the U.S. Department of Labor/Occupational Safety & Health Administration (OSHA) has recently made and then withdrawn an interesting policy change. Back in 1983, just after OSHA had issued the final version of the hearing conservation amendment, the Agency sent out a notice to its inspectors not to enforce the noise standard’s requirements for feasible engineering and administrative controls until workers’ time-weighted average exposure levels exceeded 100 dBA, and even then only if the other elements of the hearing conservation program, specifically hearing protectors, did not adequately protect them. This policy stayed in effect for 27 years although voices from ASHA, NHCA, labor unions, and other organizations protested. The result has been that the use of engineering noise control in this country has virtually disappeared, at least in the workplace. The situation in the general environment isn’t much better because EPA’s Office of Noise Abatement has been closed since 1982.

One of the arguments against the 1983 policy change is that OSHA implemented it without going through the public rule-making process, so its legality has been questioned. Another argument is that this policy is contrary to all other OSHA health and safety regulations, where engineering and administrative controls are the primary methods of hazard reduction. During this period, however, there were some major court cases, the outcome of which required OSHA inspectors to perform cost-benefit assessments if they issued citations for lack of noise control. So while the other industrialized nations have developed quieter products and processes, the American workplace remains noisy. In Europe and Australia noise control technology has greatly outpaced the U.S., as has the protection of workers against noise-induced hearing loss. Some American manufacturers market quiet products in Europe and noisy ones at home. The OSHA noise standard lags behind those of the rest of the world in other respects. Out of some 25 nations, there are only 2 that use the OSHA 90-dBA permissible exposure limit (India and the U.S.) and four that use the 5-dB exchange rate (Brazil, Colombia, Israel, and the US). Most others have adopted a limit of 85 dBA or below and the more protective 3-dBA exchange rate.

In more recent years additional litigation has taken place, going as far as the U.S. Supreme Court, which struck down the necessity of a cost-benefit analysis. Consequently, on October 19th of last year, OSHA published in the Federal Register the intention of changing its current policy by redefining the word “feasible” as it relates to the noise standard as “capable of being done.” The Agency did say that if a noise control remedy threatened an employer’s viability (the capacity to remain in business), it would not be considered feasible. OSHA encouraged the public to comment on the proposed change with a deadline of Dec. 20th 2010, which has since been extended to March 21st 2011.

ASHA, along with NHCA and Council for Accreditation in Occupational Hearing Conservation (CAOHC), signed a coalition letter to Dr. David Michaels, the OSHA Director, supporting the recent policy change and requesting that the Agency continue to make improvements to the existing regulation. We later followed up with detailed reasons for our support, including the facts that workers are continuing to lose their hearing despite alleged compliance with the hearing conservation amendment, they often fail to wear their protectors or use them improperly, hearing protectors can have an adverse effect on communication and the perception of warning signals, and engineering controls can actually be less expensive in many situations because they are one-time rather than annual expenses. Also, there are many options available to OSHA to ease any resulting burdens on employers by giving long compliance times, exempting small businesses, and providing technical assistance.

Within a few weeks of its publication, there was a firestorm of objection from major business associations, such as the U.S. Chamber of Commerce and the National Association of Manufacturers, claiming that the policy change was not needed and that it would have an adverse effect on jobs. These groups maintained that employees were sufficiently protected with hearing protectors and other elements of the hearing conservation program. They conveyed the impression to their members that OSHA would crack down on them immediately (an impossibility), that the policy applied to workers exposed to noise levels over 90 dBA, when in fact it’s TWAs (averages not levels, resulting in far fewer overexposed workers). They also maintained that this was something new rather than something that had been an integral part of the noise standard since 1971!

Also around this time President Obama issued an executive order directing the agencies to reexamine the need for regulations, and certain members of Congress took a negative interest in OSHA’s proposed policy change. As a result, OSHA withdrew its policy on January 19, 2011, stating that this process required “much more public outreach” and that they needed to examine other alternatives. They would, however, review all comments that arrived by March 21st and some time after that hold a stakeholders meeting.

ASHA members should consider submitting comments on these issues to OSHA. Mail three copies to the OSHA Docket Office, Docket no. OSHA 2010-0032, U.S. Dept. Labor, 200 Constitution Ave. NW, Washington DC 20210.

Further information:

Dr. Alice Suter has been active in the field of occupational hearing conservation for 40 years, during which time she worked at the U.S. EPA, OSHA, and NIOSH, and more recently as a consultant.  At OSHA she was a senior scientist and manager of the noise standard.  Although she is a strong proponent of hearing loss prevention programs, she believes that these programs must include measures to control noise at the source for them to be effective.

The Mosquito Alarm: A pesky teen-repellent or noise pollution for innocent pedestrians?

Mosquito

Photo by naturegirl 78

Having trouble with teens loitering in areas of concern or individuals of any age gathering in front of your building or place of business, and making people feel unsafe? The Mosquito alarm promises to resolve this problem using very high frequency sound to annoy teenagers who can typically hear the sound. The range of human hearing is estimated from 20Hz to 20,000 Hz (20KHz). This device can be set to 17KHz to disperse the teenage population or 8KHz to disperse people of any age from loitering in areas of concern. A range of manufacturer claims for products like this indicate that the high frequency tones can broadcast sound anywhere from 75dB to 95dB. It was recently placed outside of a busy metro rail station in Washington, DC with a variety of retail and entertainment businesses nearby. This area has become a popular hangout for teenagers, and recently the site of a brawl that left several metro rail passengers injured. (The alarm was subsequently removed after complaints of age discrimination.)

But beyond mere annoyance, can devices like the Mosquito alarm add to a growing concern: noise induced hearing loss (NIHL) among teens? Research published recently in the Journal of the American Medical Association (JAMA) showed an increase in teen hearing loss. The study showed that one in five U.S. adolescents 12 to 19 years old, approximately 6.5 million teens, had hearing loss in 2005-2006. Side effects such as severe headache were reported by pedestrians traveling to and from the Washington, DC metro rail station while the Mosquito alarm was in place. Due to the limited technical data disclosed about these devices, the potential negative impact on hearing and other health effects are unknown at the present time. There is currently no federal regulation for the use of this type of device.

For more information about Noise-Induced Hearing Loss, visit the ASHA or Listen to Your Buds websites.

Paul Farrell is an Associate Director of Audiology Professional Practices at the American Speech-Language-Hearing Association