Are you a certified member attending Convention? Want to get involved in ASHA’s Value of the CCCs campaign? ASHA’s offering a unique opportunity for members to create their own ad in the Public Relations Lounge, Level 1, Lobby F, of the Colorado Convention Center. Listen to what two of the ASHA members who starred in campaign ads had to say about their experience.
Podcast: Episode 35
Greetings, listeners. Going to Denver for a convention? Want to know what’s in store? Listen up for the latest and greatest to make your ASHA 2015 experience all it can be.
Read the full transcript here.
I attend the ASHA convention most years. I enjoy replenishing supplies and organizing materials at the beginning of the school year, but by the time ASHA convention rolls around, I understand better what my caseload entails, am ready to brush up on new techniques and look forward to absorbing the latest research.
If you don’t regularly attend—or even if you do—deciding what sessions to attend is daunting. Here’s my system.
Check out short courses. For years I ignored the short courses. I foot the bill when I go to ASHA, so the idea of paying more for a short course seemed ludicrous. But I kept hearing other #SLPeeps rave about them and—I admit—the topics often intrigued me. I also like that they’re more in-depth. So I tried it and realize they offer value. They present more advanced information and a lot more of it. Plus, you receive all handouts on a disc. The session feels complete. (Sometimes I leave a 60-minute session with more questions than when I started.) Because short courses last three hours, this dictates much of your plan for that day.
Log in to the online Program Planner. I admit to a love/hate relationship with this thing, but it’s kind of necessary. I typically start by choosing a topic area and then the session format, filtering first by two-hour then one-hour sessions. I save anything that looks interesting to me.
Curl up with the Pocket Planner. This I do love. There’s something about paper that feels more complete, like I’m not missing something the way I feel with the online system. I often end up marking several items outside my typical scope of practice or that never occurred to me. I circle the session code and go back to add them in the online planner. This year I stumbled upon a pediatric voice session I never would think to seek out on my own.
Look at what you scheduled. Are there holes you still want or need to fill? If you feel like you exhausted the sessions, start perusing poster sessions available during your free time slots—if you want to receive credit. Each poster counts for 15 minutes, even if you spend more time. You may claim up to six posters in each 90-minute time block.
- Read the full description in the online planner. What you envision as a topic based on the title isn’t always the case.
- Double book! Really, I’m not joking. You might show up at a session filled to capacity—even in the overflow room. Or you might spend five minutes in a session only to realize it will be a complete dud. Make a plan B.
- Leave at least one hour to explore the exhibit hall. Tip: The earlier in the convention you go, typically the more/better giveaways.
- Attend the Opening Session! It’s a great way to kick off the convention and feel the excitement as well as get an update from ASHA on what’s happening in the wider CSD world. This year Kelly McGonigal talks about The Upside of Stress. And we all need to hear it!
I used to experience ASHA’s convention as a crazed, need-as-many-hours-as-possible SLP who took notes all day, ate a sandwich and fell into bed exhausted each night. And I can tell you this approach isn’t the best way to do it. I also experienced it as an exhibitor, loving the interaction at the booth, but yearning for at least a glimpse or two (or four) inside a session.
However, my favorite remains the way I plan to tackle it again this year—lots of juicy sessions on my schedule. Decent chunks of time working the exhibit hall and enough energy at the end of the day to mingle with other #SLPeeps!
ASHA has unveiled a new campaign and a state-of-the art resource to spotlight ASHA-certified audiologists and speech-language pathologists and to bolster consumers’ access to qualified communication sciences and disorders professionals.
The CCCs campaign—starring you!
Highlighting the education and training behind the ASHA Certificate of Clinical Competence (CCC), the campaign features ads with ASHA-certified members from various work settings and locations. The campaign includes direct mail and social media outreach, as well as an ongoing exhibit program. The campaign aims to reach those who refer, hire, supervise and evaluate ASHA-certified members.
Members from around the country posed for ads being placed in leading medical and educational outlets nationwide. In addition, ASHA put together exhibits for key trade shows like this fall’s American Academy of Pediatrics Convention in Washington, D.C.
The campaign is envisioned to be a multi-year effort with a variety of components, including opportunities for direct ASHA member engagement. One such opportunity happens in November at the ASHA Convention. If you stop by the Public Relations lounge (level 1-street level, lobby F, Denver Convention Center), you get a chance to star in your own campaign ad! Then, share your ad digitally to spread the word that you meet the high standards of the CCC credential.
ASHA ProFind leads consumers to you
To support the launch of this CCCs campaign, the association has also launched ASHA ProFind. A publicly available online directory of ASHA-certified members, the new ASHA ProFind is a big step up from past directories. Once members opt into the service, they can enhance their listings by choosing from an expanded range of options. Updating information is easier and more efficient than ever.
In addition to simplifying access to members, ASHA ProFind improves the consumer’s experience with a simplified navigation for finding members in their area. The importance of making things easy can’t be overstated. Consumers increasingly rely on digital resources to identify providers. According to one estimate, in five years more than 90 percent of those seeking help for a health issue will search online.
ASHA ProFind also offers particular benefits for members in private practice who might not have much time to spend on marketing efforts. With a little investment of time and at no cost, your information is a simple click away from the fingertips of someone in search of help.
I invite ASHA certified members in all areas of practice to check out this new free service and see what an ASHA ProFind listing can do for you. The profound changes sweeping over health care make it incumbent on providers in every field to raise their profiles, or risk becoming overlooked and marginalized.
ASHA strives to make the CCCs campaign and ASHA ProFind as effective and useful as possible. Please feel free to send your feedback and suggestions for improving them to email@example.com.
I look forward to seeing you in a campaign ad, or hearing about how someone in need used ASHA ProFind to locate you to receive the quality care they needed.
Judith L. Page, PhD, CCC-SLP, is ASHA’s 2015 president. She served as program director for Communication Sciences and Disorders at the University of Kentucky for 17 years and as chair of the Department of Rehabilitation Sciences for 10 years. firstname.lastname@example.org
Happy New Year to my whole ASHA family – those dedicated to helping people achieve “human wholeness!” I am so proud to be part of this profession and believe I was predestined to be an SLP. The first movie I remember seeing in a theater was My Fair Lady. I’ve since become a modern-day Henry Higgins and even have worked with university teaching assistants on accent reduction! I was also a recipient of the care engendered by those in my as-yet-unchosen field when an amazing neurologist and SLP “asked me questions” (a child’s interpretation of diagnostics) and guided my family during my recovery from a head injury significant enough to require last rites in 1971.
Although a practicing member for more than 25 years, I didn’t attend my first ASHA convention until 2013. I went to update my clinical and research skills, but also to visit school friends from Northwestern who still live in Chicago. I particularly enjoyed the courses presented by a then recent ASHA fellow and complimented her in our hotel elevator. I also asked a question about spring 2014 events. She not only answered my questions, but allowed my family to stay in her family’s home during our visit!
One Chicago friend (an organizational psychologist) was shocked at the friendliness and trust exemplified by even the offer of such hospitality and further astounded when I told her nearly 15,000 people attended the 2013 conference. I explained that ASHA members are friendly, helpful people. That presenter and new acquaintance was no fool, however, she did her due diligence and called my current work ‘family’ to vet my responsibility. I, in turn, offered her the use of our Orlando lake home as she celebrated being named “Fellow” with her family.
That story shows how I, and many of my peers, view ASHA as a large extended family, which was reinforced by my encounters at the 2014 “Generations of Discovery” convention. Harry Belafonte, along with his daughter and granddaughter, highlighted how family focus has directed their lives. At the awards event, Annie Glenn explained how services such as her 1973 stuttering therapy, “save us from being solitary souls,” while father-son TV journalists the Geists received her “Annie” Award for their communication contributions. Honors of the Association recipient, Nan Bernstein-Ratner, gushed that obtaining the Glenns’ autographs on a photo and copy of the Geists’ book, The Right Stuff, for her son were her most moving moments of the convention. Voice expert Daniel Boone shared how excited he was that his son and granddaughter were visiting from Tampa. We were saddened by Jeri Logemann’s passing, but her impact is ever present, from the pins at an exhibitor’s display to shared remembrances of a holiday party at her home.
None of us are “solitary souls” and our uniquely human abilities to enjoy conversing and sharing with our families and friends are a testament to the vital work each of us has chosen to undertake. For the new year, I wish my ASHA family wisdom (recalling John Rosenbek’s closing session’s “Neuroplasticity” message that we “First do no harm”), a wealth of well-wishers (for our world has its woes), and work as we help heal the world in 2015!
Denise Dancull, M.A., CCC-SLP is a pediatric SLP with more than 25 years experience specializing in cleft palate and cochlear implant services. Please feel free to contact this proud parent, bibliophile and theater fan at email@example.com.