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Hi! I’m here with Francine Pierson, PR Manager for ASHA, who is going to tell us about ASHA’s latest campaign that will be featured at convention in Denver. Hi, Francine. What can you tell us?
Hi. Well, we’re going to be at convention this year and we’re featuring ASHA’s new Value of the CCCs campaign, which is an effort that just recently launched. It’s designed to educate allied professionals who refer, hire, evaluate, and supervise ASHA certified audiologists and SLPs about the importance of the ASHA Cs, the ASHA certificate of clinical competence.
OK. Great. So what are you going to be doing specifically at convention?
Well, the campaign’s initial launch involved ads featuring about a dozen ASHA members. And what we want to do at convention this year is give all ASHA certified members the opportunity to star in their own campaign ad. So we’re inviting everyone to come by the public relations lounge which is on level one, lobby F, of the convention center to sign up for a time to be photographed for your own ad. And this is going to be done by a professional photographer. There’ll be different ways to customize the ad. So members can suit their personality best. So we really want people to come join us.
That sounds like a lot of fun. Will people be able to share these ads afterwards like on social media?
Absolutely. We definitely encourage that. After the ASHA convention we’re going to be e-mailing people who have taken ads a link to a professionally formatted and edited ad. And then they can share those with their online networks. It’s going to be a great way that members can promote themselves, get involved in the campaign, and really help spread the word about this new effort. Also, as an added bonus, members who do have their photo taken will also be added into a drawing to win one of four iPad minis.
Fantastic! So where and when can people find you?
Well, we’re going to be at the PR Lounge. This is going to be open during ASHA exhibit hours. And we’re also going to hold a special evening reception on Friday, November 13th, from 5:30 to 6:15. If you want to win your iPad mini, you do have to be present that event reception. So we want to make sure that everybody hears about this opportunity and comes and gets involved.
That sounds like a lot of fun. Thanks, Francine!
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Hi! We have Jo Ann Linseisen, our Associate Director for ASHA Continuing Education, with us. Hi, Jo Ann. What’s new for convention this year?
Well, the news from ASHA CE is that earning ASHA’s CEUs and having them permanently posted on your CE records is as easy as joining the ASHA CE registry. Let us keep your ASHA CEUs secure and accessible to you 24/7.
That sounds great. Can people sign up for this at convention?
That would be great. Just stop by our lodge. We’re in 224 in the exhibit hall. You can relax, have some more candy, pick up a giveaway and we’re there to answer any questions you have about the registry and how best to use it. We’re at your service at convention and all year round.
That sounds great, JoAnn. We can’t wait to see you in Denver!
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