Where the heck is everyone? Oh. I get it.
So…here’s a tale to share, OK? Yours truly, this intrepid, Down Easterner editor-in-chief for the ASHA Leader news magazine, is attending his first ASHA Health Care & Business Institute. It’s Vegas (baby!), glistening with probabilities and paradox: palm-tree-lined streets press against yellow-brown desert; a chiming, smoke-filled casino perches an escalator-ride above a bustling, professional conference. And there’s me, all nimble-like, sprinting the gauntlet of one-armed bandits, dashing down the escalator, caught up in a dizzying quest to nab an interview or two. It’s the perfect time, ay-uh. Sessions are running now, but—if my experience at hundreds of other professional conferences holds true—there’ll also be a fair number of folks milling and networking outside the meeting rooms or chatting up the exhibitors.
Nope. The hallway stands silent. I duck into the exhibit hall.
Nada. There be tumbleweeds a’ blowin’. Heck, even a fair number of exhibitors are nowhere to be found.
My goodness—everyone’s in the meeting rooms. Yes, folks, the sessions at the ASHA Health Care & Business Institute are that darn good.
Packed with more sessions and CEU opportunities than ever (hey, check out the awesomely convenient and affordable PLUS Package recorded courses CE option), the 11th ASHA Health Care & Business Institute attracted a near-record-breaking crowd from April 11—13. It’s not difficult to understand why.
- Tons and tons of practical advice. Interested in the most effective strategies for contracting with employees and third parties? How about the six principles of influence to best leverage yourself and your brand? The impact of using mainstream versus less mainstream speech on your career? Tips for reading the body language of your clients and colleagues? Want candid advice from an entrepreneur on how to build your own practice? The sessions on business management and strategies were packed!
- Up-to-the-minute coverage and tips. Want to learn the best way that your program or practice can thrive under the Affordable Care Act? What about the latest, greatest apps for pediatric populations and adults? Need to know about Medicaid for children in 2014 or this year’s billing procedures and codes for SLPs? What about the newest requirements for securing health information? Attendees had at their fingertips the most recent goings on affecting communication sciences and disorders at these popular sessions!
- The latest advances from the frontlines of treatment. Session after session, many featuring legendary CSD researchers and clinicians, showcased the latest approaches to assessment and treatment for clients affected by a wide range of communication disorders—aphasia, dementia, dysphagia, childhood apraxia of speech, and autism spectrum disorder, among others. Some of these sessions were so well attended that folks were sitting in the aisles and on the floor in the hallway outside—I gave up my chair many times…
So, with such a gang buster conference going on, what was this editor-in-chief supposed to do? When in Rome….I immediately jettisoned the interview-heavy approach to coverage and swore a courageous but ultimately foolhardy vow to cover the sessions as completely as possible through the Leader’s social media channels.
Picture this: It’s early Friday morning, and I begin hopping like a killer rabbit (beloved Holy Grail reference required) from one session to another, tweeting and posting photos at #ashaigers on Instagram. Listen, snap and tweet; listen, snap and tweet. Whew! By lunch I was stretched rather thin, and then I had to do it all again that afternoon, the next day, and the morning of the third day. I didn’t waver. My grandmother was right—when a notion takes my noggin’, I get as set and fixed-purposed as an old New England stone wall.
And now it’s time for a slice of humble pie. In the end, I must admit that the Great Social Media Effort was nobly conceived but executed imperfectly, because 1.) there were so many wonderful sessions going on that I simply could not do justice to all of them; and 2.) in many cases, I found myself so drawn in by a presenter, subject, and/or an audience’s enthusiasm and engagement that it was very difficult to leave the room. Grrrr. I. Just. Couldn’t. Cover. It. All.
At long last, with the Luxor and its Strip kin fading behind, I had time on the flight back to reflect on an outstanding conference. The attendees LOVED it and learned much. Those I spoke with were uniformly excited about the sessions; many pronounced the meeting as the best yet. They’ll be back next year, I reckon. Come hell or high water, I’ll be there, too. Perhaps leading an army of Leader editors to help cover it ALL next time. Ay-uh.
Gary Dunham, PhD, is ASHA publications director and editor-in-chief of The ASHA Leader.